My wife is Filipino and she is born tan which I really like. Being natural tan, she doesn't need to visit any tanning salon nor we need to buy any tanning supply.
Most Americans that I know envies those girls with natural tan. I know that most of these Americans will dutifully visit tanning saloons and spend quite an amount of money to get the tan skin that they always wanted.
Nowadays there are now indoor tanning and lotion that you can buy easily. There are also tanning resources that are available if you want to learn more about proper tanning.